Veoh Lets Advertisers Target Based on Users' Video Preferences

Authored by Mark Hefflinger on July 14, 2008 - 12:23pm.

Los Angeles - Veoh Networks, the operator of an Internet TV service, announced on Monday the launch of a new behavioral targeting system, which will allow advertisers to target ads to Veoh's 28 million viewers based their past video viewing interests. The system initially allows targeting to more than nine interest-based audience segments, but Veoh said it will "build custom audience categories around an advertiser's specific marketing objectives."

 

Related Links:
http://www.businesswire.com/news/google/20080714005558/en

http://www.veoh.com/advertise.html

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