New York - BlogHer, an ad network and community of over 2,200 women's blogs, announced on Wednesday that it has received a $5 million second round investment from NBC Universal-affiliated (NYSE: GE) Peacock Equity and Venrock.

NBC Universal's iVillage women's Web network will also syndicate BlogHer content across its iVillage, Oxygen.com and BravoTV.com websites.

NBC Universal further announced the formation of a female-targeted digital ad sales network for its "Women@NBCU" digital properties.

"This strategic partnership underscores NBC Universal's serious commitment to invest in the future growth of iVillage and the newly formed Women@NBCU sales initiative," said Lauren Zalaznick, president of women and lifestyle entertainment networks for NBC Universal.

"I am incredibly excited to tap into this new online community and superserve both clients and consumers in today's robust women's marketplace."

Related Links:
http://www.businesswire.com/news/google/20080716006081/en

http://www.ivillage.com

http://blogher.com