Los Angeles - Women now comprise 40% of U.S. video game players, while the average age of an American gamer has risen to 35, according to a survey conducted by Ipsos MediaCT for game industry trade group the Entertainment Software Association (ESA).

The survey found that 65% of U.S. households play computer and video games, and 38% own a video game console.

With the growing number of female gamers, the survey found that women age 18 or older now represent a significantly greater portion of the game-playing population (33%) than boys age 17 or younger (18%).

"This new data underscores the fundamental principle that computer and video games are a mainstream entertainment form, which captures the imagination of every segment of our society," said Michael D. Gallagher, CEO of the ESA.

"No longer is there a stereotypical gamer. With deeper market penetration and the broadening of our audience base, video games have incorporated themselves into America's cultural and social fabric."

Related Links:
http://www.theesa.com/facts/pdfs/ESA_EF_2008.pdf