Cambridge, Mass. - GenArts, a provider of visual effects software for the film, broadcast and video industries, has announced that Insight Venture Partners made a venture capital investment in the company earlier this year.

Terms of the deal were not disclosed.

Cambridge, Mass.-based GenArts, which was founded in 1996, also announced that it has hired Katherine Hays as its CEO.

Hays is the former COO and co-founder of in-game advertising firm Massive Inc., which was acquired by Microsoft in 2006.

GenArts' product, Sapphire Plug-ins, equips digital artists with a collection of over 200 state-of-the-art image processing and synthesis effects.

It has been used for major productions that include "Spider-Man," the "Matrix" trilogy, and the television series "Lost."

Related Links:
http://www.insightpartners.com

http://www.genarts.com