Santa Monica, Calif. - GumGum, the provider of a licensing and distribution platform for online content, is raising a $1.2 million first round of financing from investors including First Round Capital, VentureBeat reported.

Santa Monica, Calif.-based GumGum's service lets users upload their photos and other content to an online service that then offers them for use by publishers.

The company handles distribution and payments -- which are made on a per-use or ad-supported basis -- taking a cut of the payments from publishers to content owners.

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