Seattle - Social music discovery service iLike announced on Monday that it has surpassed 30 million registered users, and said it signed a deal with RealNetworks (NASD: RNWK) to offer full-length song playback via that company's Rhapsody service.

The Rhapsody full-song streaming feature -- which caps plays at 25 songs per month -- will soon be made available on iLike's Facebook application as well.

The company is also planning to enable music syndication via third-party developers starting in the third quarter.

Seattle-based iLike further announced the launch of a new self-service advertising platform, which concert promoters, venue owners, booking agents and independent bands can use to reach its users.

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