Electronic Arts Signs With UTA to Bolster Screen Adaptations

Authored by Mark Hefflinger on July 23, 2008 - 11:02am.

Redwood City, Calif. - Video game publisher Electronic Arts (NASD: ERTS) said on Wednesday that it has signed on with Hollywood talent agency UTA, in a bid to help turn more of its game properties into film and TV series.

Currently, EA has a movie version of "The Sims" in development at Fox, and a MySims animated series in development at Film Roman.

The company is also in production with Starz/Film Roman on an animated DVD feature version of its forthcoming "Dead Space," which will be released in conjunction with the game.

"UTA is an ideal partner for us to bring the richness and story telling nuance of our popular games into other forms of media that give consumers more ways to experience these creative concepts," said Patrick O'Brien, vice president of EA Entertainment.

"Some of our teams have already made steps to expand our games into other forms of media like online, social networks and print publication. This partnership will help us take these efforts to the next level and match each of our titles with the right artists, producers and financiers."

 

Related Links:
http://www.businesswire.com/news/home/20080723005323/en

http://www.ea.com

http://www.unitedtalent.com

tags: Games | TV | Movies | Electronic Arts | UTA |


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