Redwood City, Calif. - Electronic Arts said on Thursday that it will launch the 20th anniversary edition of its "Madden NFL" football game with Maddenpalooza, a music, sports and gaming fan festival to take place August 11 at the Rose Bowl in Pasadena. The event will feature live musical performances by bands from past and current Madden soundtracks, including Good Charlotte. The game will officially launch on August 12.

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