Beijing - Internet TV service Joost has partnered with Hong Kong's TOM Group to launch a localized version of its service in China with 16,000 hours of content, Variety reported. TOM will sell ads against the local content, which has been licensed from providers including CCTV, China Record Corp, BTV Media, CAV Warner Home Entertainment and Huayi Brothers Media Group.

Related Links:
http://www.variety.com/article/VR1117989362.html

http://www.tomgroup.com/eng/index.asp

http://www.joost.com