London - British Sky Broadcasting said on Tuesday that it will incorporate social media tools from Pluck across its websites, including Sky.com and SkyNews.com. The new functionality will enable multimedia blogs and discussion forums, and cross-site user profiling. Pluck provides similar services to publishers including Gannett, Reuters and WashingtonPost.com.

Related Links:
http://www.businesswire.com/news/home/20080729005249/en

http://www.pluck.com

http://www.sky.com