Home › DMW Daily › August 5, 2008

Buzz Watch: Vlog Rocketboom in "Seven-Figure" Ad and Distribution Deal With Sony

Authored by Jay Baage on August 5, 2008 - 6:56am.

Rocketboom, the popular daily video blog about "Internet Culture," is turning over its distribution and ad sales to Sony Pictures Television. According to TechCrunch, Rocketboom will get a seven-figure guarantee plus a share of revenues in return. TC points out that the deal does raise the question of whether web video startups require the distribution muscle of a major media company to go mainstream? Perhaps it's fair to add that, so far, no one has come up with a good system for monetizing online video. So, if your passion is creating online video and not running a company or selling ads, a deal like this (which allows you to stay independent) must be hard to pass up...

Published in DMW Daily, August 5, 2008
tags: Deals | Video | Blogs | TV | Rocketboom | Sony PIctures Television | Sony’s Crackle |



Comments

Post new comment

The content of this field is kept private and will not be shown publicly.