Bacardi to Commission Exclusive Tracks, Offer Free MP3s

Authored by Mark Hefflinger on August 13, 2008 - 11:31am.

San Francisco - Alcoholic beverage maker Bacardi is launching an online music initiative that will offer exclusive songs, remixes and live tracks from a range of artists as free MP3 downloads, Wired.com reports. The Bacardi Bat Project -- named for the bat on the company's logo -- does not appear to have a website, but will instead be releasing the exclusive tracks through music blogs.

 

Related Links:
http://blog.wired.com/music/2008/08/bacardi-digital.html

tags: Marketing | Music | Bacardi |

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