London -- Electronic Arts Inc. (NASDAQ:ERTS) today announced it has reached a deal with UK production company Endemol to develop a mobile game based on its television property, Deal or No Deal.

The agreement gives EA Mobile, a division of EA’s Casual Entertainment Label, the rights to develop, market and publish new mobile games based on the Deal or No Deal TV series for the UK mobile market.

Deal or No Deal, which is a popular non-scripted or reality program, first launched in the UK in October 2005 and attracts average daily audiences of over 2.3 million on Channel 4. The format has aired in over 80 countries worldwide.

The first game is scheduled to be released in November 2008.

www.eamobile.com
www.endemol.com