Boston, MA - WeeWorld, a virtual world for kids, has entered into a strategic licensing agreement with FremantleMedia Enterprises (FME) in North American and United Kingdom to develop new licensing products. FME will manage the licensing of the brand across a wide range of categories including collectibles, apparel, home, toys and gifts.

"We recognize WeeWorld as the leader in the space because of its large footprint in the digital entertainment industry and devoted global fan base of more than 23 million WeeMees worldwide, " said David Luner, SVP Interactive and Consumer, FremantleMedia Enterprises.

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