Web News Consumption Up, But TV Still Top U.S. News Source

Authored by Mark Hefflinger on August 18, 2008 - 6:42am.

Washington - Television remains the top news source for Americans, while younger people are relying more heavily on Web sources and most consumers are reading fewer newspapers, according to a biennial survey published by the Pew Research Center. The report found 46% of U.S. news consumers rely heavily on television; this group had a median age of 52, and was the least affluent among those surveyed.

Thirteen percent of news consumers said they relied heavily on Internet sources for their news; this group had a median age of 35 -- 80% of whom are college-educated -- and was twice as likely to favor a newspaper's online edition over the print version.

In between these two groups was a demographic dubbed "integrators," who comprised 23% of news consumers, and were described as affluent, highly educated and likely to rely both on television and newspapers as well as online sources.

The total percentage of people who said they read a newspaper the day before fell from 40% two years ago to 34%; about one-third of those under the age of 25 said they consumed no news on the average day, up from 25% in 1998.

Poll: How Do You Get Most Of Your News?

 

Related Links:
http://people-press.org/report/444/news-media

http://snipurl.com/3hg22 (AP)

http://snipurl.com/3hg38 (Editor & Publisher)

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