New York - Lotame, a provider of targeted advertising through social media, announced on Tuesday that it has closed a $13 million second round of venture capital financing, led by Emergence Capital Partners.

Previous investors Battery Ventures and Hillcrest Management also participated in the round, proceeds from which will be used for product enhancements, and marketing and business development efforts.

New York-based Lotame's Crowd Control platform lets advertisers target the most influential members of social networks, and also measures which behavioral and demographic factors indicate audiences are receptive to advertisers' campaigns.

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http://www.lotame.com