Palo Alto, Calif. - Online social network Facebook is launching a new marketing feature, "Engagement Advertisements," that aim to bring greater interaction to the ads on the site, according to reports. The new feature will allow users to comment on ads; become a fan of a brand's Facebook page from within an ad; or send brand-related virtual gifts to one another. The ad-related comments will be broadcast to a user's friends' News Feeds.

Related Links:
http://www.web-strategist.com/blog/2008/08/21/facebooks-engagement-ads

http://news.cnet.com/8301-13577_3-10022000-36.html

http://blog.wired.com/business/2008/08/your-facebook-n.html