Nielsen: 2.9 Million Received Obama's VP Text Message

Authored by Mark Hefflinger on August 26, 2008 - 9:49am.

Los Angeles - An estimated 2.9 million U.S. mobile subscribers received Sen. Barack Obama's text message announcing Sen. Joe Biden as his vice presidential running mate, according to Nielsen Mobile. Nielsen said that despite being scooped on his choice by news outlets, Obama's text message "still ranks as one of the most important text messages ever sent," and "inflated the already enormous press attention paid to his VP pick and further established a list of supporters' most coveted form of contact: their cell phone numbers."

The firm arrived at the number through its 40,000-subscriber opt-in panel of mobile subscribers, and estimates that 116 million U.S. mobile subscribers (52% of all subscribers) actively use text messaging.

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Published in DMW Daily, August 26, 2008

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Comments

biden, haha

Submitted by Taylor (not verified) on August 26, 2008 - 11:04am.

On a funnier note, the news/comedy website 236 has a great feature on Biden: http://www.236.com/news/2008/08/25/joe_biden_is_he_obamas_dick_8463.php

New SMS Figures

Submitted by Cal Morton (not verified) on September 10, 2008 - 6:05am.

CTIA just released the June 2008 wireless quick facts and the numbers are pretty amazing… 75 Billion text messages were sent just in June! It’s a good thing too since we’d been telling people there were at least 60 billion messages sent every month in the U.S. We had just got our US short code approved in 2006 when they announced 12 billion for the same period compared to 5 billion for June 2005. So, from 5 to 75 billion or a 1,400% increase in 3 years ….the fastest growing communication technology in history doesn’t look like going out of style any time soon. Figures like these are especially pleasing to us at Interlinked Media because for over 6 years we’ve kept our services, and our clients, focused on maximizing the capabilities of the humble yet powerful text message and we’ve no doubt this medium will continue to grow and be around for a very long time. http://www.interlinkedmedia.com