New York - Lifetime Networks, the women's TV network joint venture between Hearst Corporation (NYSE: HTV) and Disney (NYSE: DIS), on Wednesday announced its first-ever digital acquisition with the purchase of ParentsClick Network, a provider of social network creation tools.

Financial terms of the deal were not disclosed.

San Francisco-based ParentsClick Network offers tools for parents to create their own social networks and blogs, aggregating and promoting content in a Digg-like style.

Its sites include MothersClick.com, FathersClick.com and MomBlogNetwork.com.

Lifetime said ParentsClick's technology assets will support its expanding digital initiatives, accelerating the development of vertical communities on its MyLifetime.com, LMN.tv and DressUpChallenge.com sites.

Related Links:
http://snipurl.com/3kci1

http://www.parentsclick.com

http://www.mothersclick.com

http://www.mylifetime.com