New York - A recent survey of video "super-sharers," defined as those who have posted at least five videos online in the past 12 months, found a wide range of ages present, a majority of videos posted related to real-life experiences rather than for creative outlet, and that 75% are finding ways to skip ads.

Marketing agency Sharpe Partners surveyed 865 individuals who fit the super-sharer category, spurred by Forrester's research that found -- despite high Web video traffic viewing numbers -- over 80% of the U.S. online population has not shared a video online.

Sharpe found that 50% of super-sharers are between the ages 27 and 40, with the other half falling between 18 and 26, and that 17% reported income of more than $100,000 per year.

Most were sharing videos related to real-life experiences, as just 32% said they are using online video as a creative outlet.

The firm also found that, besides video sites, 60% of super-sharers also share videos privately as email attachments.

"Understanding the behavior of these individuals, the Super Sharers, helps us understand how to motivate them to support brands, and hopefully grow this behavior among those who are less involved," the firm said.

"Both are essential for a brand marketer to succeed in the user-generated content space."

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