Report: MySpace Overtakes Yahoo in Online Display Ad Views

Authored by Mark Hefflinger on August 28, 2008 - 8:18am.

Reston, Va. - Popular social network MySpace (NYSE: NWS) has surpassed Yahoo (NASD: YHOO) to become the top publisher of online display advertising in the U.S., according to new data released by comScore.

Fox Interactive Media, the owner of MySpace, accounted for 15.9% of all display ads viewed in June, with Yahoo accounting for 10.5%.

Yahoo, however, disputes the numbers.

"We believe there could be issues with the measurement that could be misrepresenting Yahoo and we are reviewing comScore's methodology and working with them to resolve these issues," company spokesman Adam Grossberg said in a statement published by Reuters.

AOL ranked third (5.8%), followed by Microsoft, Google, Facebook and eBay.

 

Related Links:
http://www.comscore.com/press/release.asp?press=2415

http://snipurl.com/3kq85 (Reuters)

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