Boston - Electronic Arts (NASD: ERTS) on Friday announced a partnership with grooming products purveyor Gillette and pro golfer Tiger Woods on a joint promotional campaign. The promotion will include retail, print, TV and online advertising, and a video game tournament that will pit consumers against real-life sports celebrities. "Joining Gillette to present such an ambitious global gaming tournament as the Gillette -- EA SPORTS Champions of Gaming is great news for sports fans and works to continue the globalization of our brand," said Peter Moore, president of EA Sports.

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