Washington - While podcasting "has yet to become a fixture in the everyday lives of Internet users," consumption is on the rise, as 19% of all Internet users say they have downloaded a podcast, up from 12% in August 2006, according to a new report from the Pew Internet & American Life Project.

Still, just 3% of all Internet users report downloading podcasts on a daily basis.

Pew noted that 22% of online men compared with 16% of online women report having downloaded a podcast.

The number of available programs has also nearly doubled, from 26,000 podcasts with 1 million episodes in November 2006, to over 43,000 podcasts and well over 2 million episodes today, according to the Podcast Alley directory.

College campuses have also helped promote podcasts, as a means of distributing lectures and other content, the report said.

Related Links:
http://www.pewinternet.org/report_display.asp?r=261