Social Media Ad Network Lookery Raises $2.25 MillionAuthored by Mark Hefflinger on September 5, 2008 - 8:22am.
San Francisco - Lookery, the operator of a social
network-centric ad network, has raised $2.25 million in new funding, from
investors including Attractor, Holtzbrinck, Salesforce CEO Marc Benioff and several other partners at Silicon Valley venture firms, VentureBeat
reported.
San Francisco-based Lookery initially operated an ad network on Facebook, but has since expanded its services more broadly. The company is "aggregating user-reported data from, and with the permission of, social networks, dating sites, ISPs, and e-commerce sites. We are offering the aggregated targeting data back out via our ad network customers, statistics widgets, as well as unbundled targeting, APIs." Lookery CEO Scott Rafer told VentureBeat that the company respects U.S. and international privacy laws, and does not collect names, email, exact birth dates or other personally identifiable data.
Related Links: |
Upcoming DMW Events
September 30, 2009 | New York, NY www.nygamesconference.com
October 7-8, 2009 | Los Angeles, CA www.digitalmusicforum.com
October 28, 2009 | San Francisco, CA www.digitalmediaconference.com Events Calendar Submit a Speaker To receive event updates & announcements:
Recent comments
NavigationUser loginAds |
Daily Newsletter and NetworkingLatest Top Stories
DMW Widget - Grab it and embed!Latest Briefly Noted
PollOther Ads |
Comments
correction
Thanks
Post new comment