NBC Wins TV Show Pricing, Bundling Concessions on iTunes

Authored by Mark Hefflinger on September 10, 2008 - 12:21pm.

San Francisco - NBC (NYSE: GE), which pulled its TV shows from Apple's (NASD: AAPL) iTunes Store for a year over differences on pricing and bundling, was able to get Apple to allow some older shows to be sold for 99 cents, and won the rights to set its own pricing on some bundles on TV episode compilations when its shows returned to the store yesterday, CNET News.com reported. NBC president of digital distribution JB Perrette told News.com the company could now, for example, offer a best-of compilation of series episodes for less than the iTunes-standard $1.99 each per episode.

 

Related Links:
http://news.cnet.com/8301-1023_3-10036785-93.html

tags: Video | TV | Apple | NBC | iTunes Store |

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