LinkedIn Audience Network to Let Other Sites Target UsersAuthored by Mark Hefflinger on September 15, 2008 - 11:55am.
San Francisco - LinkedIn, a social network targeting business professionals that counts 27 million users, on Monday launched its own online ad network, which will allow other sites to run ads placed on LinkedIn, TechCrunch reported. LinkedIn claims its average user is 41 years old, with an average household income of $110,000; 49% are "decision makers" where they work. The company partnered with Collective Media on the LinkedIn Audience Network, which will let partners target LinkedIn users when they visit partner sites.
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