Netflix Contest Attempts to Break Moving-Watching World Record

Authored by Mark Hefflinger on September 15, 2008 - 11:52am.

Los Gatos, Calif. - Online DVD rental service Netflix (NASD: NFLX) on Monday announced a $10,000 contest, hosted in a plexi-glass living room New York's Times Square, that will see eight contestants attempt to break the Guinness World Record for most consecutive hours spent watching movies. The "Netflix Movie Watching World Championship: The Quest for the Popcorn Bowl" will try to break the current record of 120 hours and 23 minutes, equivalent to about 56 feature-length films.

 

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tags: Marketing | Movies | Netflix |

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