New York - U.S. advertising spending was down 1.4% in the first half of 2008 compared with the same period last year, propped up by increases in cable and syndicated television ad spending that offset declines in other sectors like image-based online ad spending, which was down 6%, according to a report from Nielsen Monitor-Plus. Cable and syndicated TV ad spending were up 8.1% and 7.2%, respectively, while declines were seen in spending on ads on network TV (-6%), local newspapers (-7.3%), business to business magazines (-8%), national newspapers (-8.1%) and spot radio (-10.1%).

Nielsen noted that its online ad spending data calculated only CPM-based, image-based advertising, and did not take into account paid search, text-only, performance-based, sponsorships, pre-rolls, messenger applications, email campaigns or other sectors.

The 6% decline in image-based ad spending was driven by a 27% decrease in spending by financial services companies; however, entertainment industry spending on this segment was up 47% in the first half of the year.

Among the top 10 advertisers overall, spending reached $7.7 billion in the first half, down about 6% from the $8.1 billion posted in the same period last year.

Poll: Will Internet Advertising Be Affected By Recent Wall Street Woes?

Related Links:
http://snipurl.com/3rjqf

http://www.nielsenmonitorplus.com