Activision Taps IGA for In-Game Ads; Deal Includes "Guitar Hero"

Authored by Mark Hefflinger on September 30, 2008 - 12:49pm.

New York - IGA Worldwide, the operator of an in-game advertising network, announced on Tuesday that it has signed a multi-year agreement with Activision (NASD: ATVI). The company will place ads within multiple Activision PlayStation 3 titles, the first of which being the upcoming "Guitar Hero World Tour."

 

Related Links:
http://www.prnewswire.co.uk/cgi/news/release?id=238375

http://www.igaworldwide.com

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