Google Incorporating Post-Roll Ads on YouTube VideosAuthored by Mark Hefflinger on October 2, 2008 - 12:22pm.
Los Angeles - Google's (NASD: GOOG) YouTube has recently expanded its monetization efforts to include post-roll advertisements on videos, NewTeeVee reports. To this point, YouTube has utilized overlay ads, and users would only see the video associated with the ad if they clicked on the overlay. Now, the ad for the overlay will run following the video the user was watching regardless of whether or not they clicked on the ad.
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