Sony Inks Digital Cinema Deployment Deals With 3 Studios

Authored by Mark Hefflinger on October 3, 2008 - 9:26am.

Culver City, Calif. - Sony (NYSE: SNE) announced this week that it has signed agreements with three Hollywood movie studios to help support the rollout of Sony digital cinema projection systems in movie theaters.

Sony's own Sony Pictures, along with Viacom's (NYSE: VIA) Paramount Pictures and News Corp.'s (NYSE: NWS) 20th Century Fox will pay Sony a "virtual print" fee of about $1,000 when their films screen on Sony projectors.

Sony's deal comes in the same week that a joint venture of three movie theater owners, Digital Cinema Implementation Partners, signed similar deals with five studios for the deployment of digital cinema; Sony Pictures was not party to that agreement.

Another digital cinema projection system maker, Eastman Kodak, also signed a separate agreement with Paramount to help support the rollout of its technology.

 

Related Links:
http://snipurl.com/42123

http://snipurl.com/4210w (Reuters)

http://www.sony.com/digitalcinema

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