Mountain View, Calif. - Google (NASD: GOOG) on Wednesday introduced AdSense for Games, a program that integrates video ads into Web-based video games, complemented by text and image ads.

The service is first being made available in beta in the U.S.

Google said game developer and publisher partners at launch include Konami, Playfish, Zynga, Demand Media and Mochi Media, while advertisers include Esurance, Sprint and Sony Pictures.

Advertisers are charged on a cost-per-impression or cost-per-click basis, and ad revenue is split between Google and game developers or publishers.

Related Links:
http://www.google.com/intl/en/press/annc/adsense_games.html

http://news.cnet.com/8301-13772_3-10060732-52.html

http://www.google.com/ads/games

http://snipurl.com/46uts (YouTube example of AdSense for Games)