London - MirriAd, a provider of embedded advertising technology for video, announced that it has raised $3.5 million in its second round of venture capital financing, led by Oxford Technology Enterprise Capital Fund.

Previous backers London Seed Capital, South East Growth Fund, and private investors led by Seraphim Capital also participated.

London-based MirriAd's technology can embed branded objects like props, backdrops or signage into existing video content, and also provide interactivity such as moving ads on plasma screens.

The company will use the funds for intellectual property and technology development, and to support sales efforts.

Related Links:
http://www.webitpr.com/release_detail.asp?ReleaseID=10212

http://www.mirriad.com