San Francisco
- Presidential candidate Sen. Barack Obama's campaign has begun placing ads
within video games including Electronic Arts' "Burnout Paradise,"
GigaOM reports. "I can confirm that the Obama campaign has paid for in-game
advertising in Burnout," Holly Rockwood, director of corporate communications
at Electronic Arts (NASD: ERTS), told GigaOM. One in-game ad, seen on a virtual billboard in
the racing game, informs gamers that "Early Voting Has Begun" for the
election, and includes a link to an Obama website.
Related Links:
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(GigaOM)
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