Obama Campaign Buying Virtual Ads Within Video Games

Authored by Mark Hefflinger on October 14, 2008 - 12:37pm.

San Francisco - Presidential candidate Sen. Barack Obama's campaign has begun placing ads within video games including Electronic Arts' "Burnout Paradise," GigaOM reports. "I can confirm that the Obama campaign has paid for in-game advertising in Burnout," Holly Rockwood, director of corporate communications at Electronic Arts (NASD: ERTS), told GigaOM. One in-game ad, seen on a virtual billboard in the racing game, informs gamers that "Early Voting Has Begun" for the election, and includes a link to an Obama website.

 

Related Links:
http://snipurl.com/4d67k (GigaOM)

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