Warner/Chappell Reveal Sales for Radiohead's "In Rainbows"

Authored by Mark Hefflinger on October 15, 2008 - 10:05am.

London - Radiohead's "In Rainbows" has sold more than 3 million copies across downloads, CDs and boxed sets, and the initial pay-what-you-want online release generated more digital income than the band made in total from its previous album, "Hail to the Thief," Music Ally reported, citing data from publisher Warner/Chappell UK (NYSE: WMG).

The pay-what-you-want release also made a "material difference" to the digital income at Warner/Chappell UK, and generated more digital income than all of the band's previous releases combined -- though it should be noted that digital income from previous Radiohead albums is relatively low because the band was a longtime holdout from iTunes and other retailers.

Warner/Chappell UK head of business affairs Jane Dyball told Music Ally that "In Rainbows" was No. 1 in the U.S. and U.K. after being made available for free for three months, and sold 30,000 units in the U.S. in its first week on iTunes.

The physical CD has so far sold 1.75 million units, while a boxed set version sold 100,000 units.

Is pay-what-you-want a good model for monetizing music in a digital age?

 

Related Links:
http://snipurl.com/4e2df (MusicAlly)

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