Melbourne, Fla. - Harris Corp., a communications and information technology company, announced on Thursday that its media inventory service will be integrated with Google (NASD: GOOG) TV Ads to create a new sales channel for broadcasters, cable networks and cable system operators. The Harris media inventory service provides an automated way for media companies to make inventory available to advertisers through Google TV Ads. The service is currently available for use by cable networks using Paradigm traffic and can be easily adapted to other Harris and third-party systems. Google TV Ads is an online buying platform for television advertisers.

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http://www.harris.com/view_pressrelease.asp?act=lookup&pr_id=2557

http://www.google.com/adwords/tvads