Los Angeles - The CEO of mobile music distributor 24/7 entertainment told attendees at the Popkomm conference this week that 66% of the 4.5 million songs it offers have never been downloaded by users -- countering the notion of a "long tail" theory for mobile music, Wired.com reported. The "long tail" theory asserts that, in addition to marketing blockbuster content to achieve mass sales, businesses can also flourish by selling a steady stream of more varied, less popular content.

Related Links:
http://blog.wired.com/music/2008/10/emusic-the-musi.html