New York - Mobile entertainment portal Thumbplay on Wednesday announced the launch of a new full-song mobile music download service, which at launch offers more than 1.5 million songs from labels including Universal Music, EMI, and independents distributed by The Orchard and INgrooves. The store offers 99-cent MP3 song downloads to both mobile phones and PCs, as well as a $9.99 per month subscription service that provides 10 credits (1 credit = 1 song) towards any content offered on the service.

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