Obama Campaign Spent Over $44,000 on In-Game Ads

Authored by Mark Hefflinger on October 30, 2008 - 11:42am.

Los Angeles - Democratic presidential candidate Barack Obama spent over $44,000 on campaign ads placed within video games, GameSpot reported, citing the campaign's filing with the Federal Election Commission. The campaign paid in-game ad network Massive Inc. to place ads within games like "Burnout Paradise" for the Xbox 360. Additionally, Massive told GameSpot that it approached Sen. John McCain's campaign about advertising in games, which rejected the offer.

 

Related Links:
http://www.gamespot.com/news/6200232.html

http://snipurl.com/4uw5v (DMW previous coverage)

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