Report: More Lower Income Consumers Turning to iPhone

Authored by Mark Hefflinger on October 31, 2008 - 7:02am.

Cupertino, Calif. - While 43% of Apple (NASD: AAPL) iPhone owners earn in excess of $100,000 annually, the strongest growth in users is coming from those earning less than the median household income, particularly since the launch of the iPhone 3G, according to a new report from comScore.

Among those earning between $25,000 and $50,000 a year, iPhone adoption has risen 48% since June.

That's three times as high as those earning more than $100,000 a year.

"As an additional household budget item, a $200 device plus at least $70 per month for phone service seems a bit extravagant for those with lower disposable income," said Jen Wu, a senior analyst at comScore.

"However, one actually realizes cost savings when the device is used in lieu of multiple digital devices and services, transforming the iPhone from a luxury item to a practical communication and entertainment tool."

 

Related Links:
http://www.comscore.com/press/release.asp?press=2545

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