Los Angeles - News Corp.'s (NYSE: NWS) MySpace online social network announced on Monday that it has partnered with online video advertising company Auditude and Viacom's (NYSE: VIA) MTV Networks, to enable ads to be inserted in audience-uploaded videos on MySpace.

Auditude will provide technology that can insert ads in clips from MTV, Comedy Central, and other Viacom-owned networks that users upload to MySpace.

Auditude's technology pairs automatic identification of videos -- based on an index of 250 million videos and four years worth of 100 channels of television -- with a targeted ad platform.

"As one of the leading providers of online video in the world, we give our fans the power not only to consume our content, but also to share and interact with it across the Web," said Mika Salmi, president of global digital media at MTV Networks.

"With Auditude's solution, we can continue to give users the freedom to take our content wherever they go online, while ensuring that we can monetize it as well."

Related Links:
http://www.businesswire.com/news/home/20081102005073/en

http://snipurl.com/4zqxw (Los Angeles Times)

http://www.auditude.com