Los Angeles - Machinima.com, a community website focused on showing user-generated and professional videos, gameplay and trailers from video games, has raised $3,85 million in new financing. The round was led by MK Capital and other private investors. The Machinima network is the ninth most subscribed YouTube channel and serves more than 30 million videos views per month. The new round of financing will be used to fund "business expansion."

"This funding is an endorsement that Machinima.com is a next-generation online video-programming brand that not only delivers significant reach and video views, but also delivers an extremely high level of user engagement which is the key differentiator for online video brands -- embeds, comments, ratings, etc.," said Allen DeBevoise, Machinima.com chairman and CEO.

The machinima genre has gained popularity during the past several years with the increasing popularity of video games among the Millennials generation, and Machinima.com is hoping to attracting more of the world's largest technology, gaming and entertainment advertisers.

Jay Baage

Related Links:

http://machinima.com/

Machinima.com Raises Millions to Drive Expansion (press release)