Tel Aviv, Israel - Taboola, a developer of video recommendation technology, announced on Tuesday that it has raised a $4.5 million second round of funding, led by Evergreen Venture Partners.

A group of unnamed Israeli and American angel investors also participated in the round.

Founded in 2007, Tel Aviv, Israel-based Taboola says its system combines contextual analysis algorithms with collaborative filtering and data mining technologies.

The system "dynamically analyzes all the videos on a publisher's website and studies the way viewers behave while they view these videos," to predict which videos they might want to watch next.

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http://www.taboola.com