Sunnyvale, Calif. - Yahoo has sold its Kelkoo comparison shopping site for the European market to U.K. private equity firm Jamplant, TechCrunch reports.

While financial terms of the deal were not disclosed, TechCrunch cited sources with knowledge of the deal as saying that Yahoo received less than $126 million for Kelkoo.

Founded in 2000 through the merger of Zoomit, Dondecomprar and Shopgenie, Kelkoo now operates in 10 European countries and is the third-largest e-commerce site in Europe, behind Amazon and eBay.

Yahoo acquired the company in April 2004 for $576 million.

Related Links:
http://snipurl.com/69iw5 (TechCrunch)

http://www.kelkoo.com