DMW Vlog: Are Performance Guarantees The Future Of Television Advertising?

Authored by Jay Baage on December 1, 2008 - 11:38am.

New York - Most television executives have come to realize that advertisers, in the coming years, will put more and more money into online media where they can be guaranteed a captive, engaged audience, with an intention to buy. While still making billions of dollars from selling 30-second spots, how do you make sure you don’t trade analog dollars for digital pennies? Will TV networks that do not free up their programming and move to a digital platform find themselves the prime-time equivalent of Kodak’s 35 mm film business? Watch these exclusive interviews with two top industry analysts, IBM's Bill Serrao (above) and Accenture's David Wolf (below), from DMW’s Future of Television Forum East and note how differently they approach the subject of performance guarantees for television advertisers. Also don't miss the video of their presentations at the event as well as a great panel on the future of television advertising (embedded below).