New York - Microsoft's (NASD: MSFT) Massive Inc. in-game advertising unit on Wednesday announced a multi-year deal to serve ads within 18 of Activision Blizzard's (NASD: ATVI) titles, as well as on the company's various websites and Battle.net online game service. The deal includes the territories of the U.S., Canada, Europe, South Korea and Australia. Massive also said it partnered with Integri to manage Web-based ads for Activision Blizzard, whose titles include "Guitar Hero" and "World of Warcraft."

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