DMW Vlog: TiVo’s Mark Risis Predicts Cell Phones Will Replace Remote Controls

Authored by Jay Baage on December 5, 2008 - 11:47am.

New York - One of the most interesting interviews I did at DMW's recent Future of Television Forum East turned out to be with Mark Risis, Director, Interactive Advertising Sales for TiVo. In the interview embedded above, Risis talks about new creative ways in which the folks at TiVo are working to deliver advertising. He also predicts that there will be a lot of innovation around the design and usage of the remote control, including the possibility of cell phones replacing remote controls for the TV. Also, don't miss video from the panel he was on (embedded below) entitled "The Future of Television Advertising: What's Next?"

Published in DMW Daily, December 5, 2008

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Comments

sonos is already using iPhone as a remote...

Submitted by anonymous (not verified) on December 8, 2008 - 4:45am.

folks lucky enough to have an iPhone and a Sonos wireless system are already using their phones as remotes... missing piece for his scenario is for someone to come up with the "shazam" for TV...