San Francisco - A former video rental store owner-turned collaborative filtering technology developer on Tuesday launched ClerkDogs, a new movie recommendation engine that mixes technology with "video clerk analysis." The company's "Mash It" tool "consists of 35 mood-defining attributes that can be adjusted, resulting in a list of movie matches that bring consumers closer to movies they will love. For example, if you like 'Pulp Fiction' because of its dark humor and characters, you can find other movies based on those specific ingredients."

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http://www.clerkdogs.com