Port Washington, N.Y. - Once again bucking the overall economic downturn, U.S.
video game sales were up 10% in November, to $2.91 billion, while year-to-date
sales are up 22%, to $16.04 billion compared with $13.14 billion at the same
point a year ago. "One reason for the continued strength of the industry
compared to other forms of entertainment comes from a number of sources,"
said NPD analyst Anita Frazier. "Certainly, the expanded audience for
gaming due to the availability of a wider variety of compelling content is a
strong contributor. Economic factors are also at play given that a video game
is a relatively inexpensive form of entertainment for the hours of value it
provides. Our Consumer Spending Indicator shows that video games is the
category consumers are least likely to cut back on this holiday."
The
Nintendo Wii far outsold the competition, moving 2.04 million consoles in
November, compared to 836,000 Microsoft (NASD: MSFT) Xbox 360s and 387,000 Sony (NYSE: SNE) PlayStation
3s.
Nintendo also sold 1.57 million DS handhelds, besting rival Sony's PSP,
which sold 421,000 units during the month.
The two top-selling games in
November were the Xbox 360 titles "Gears of War 2" (1.56 million
units) and "Call of Duty: World at War" (1.41 million).
Games for the
Wii took half of the spots in the top ten, including Nintendo's own "Wii
Play," "Wii Fit," "Mario Kart" and "Wii
Music."
Activision Blizzard's (NASD: ATVI) "Guitar Hero World Tour" for the
Wii took sixth place, selling 475,000 copies, while its "Wrath of the Lich
King" expansion for the "World of Warcraft" multiplayer PC game
sold over 1.4 million units during its debut month at U.S. retail, and an impressive 2.8
million copies worldwide on its launch day alone.
Related Links:
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