Seattle - BlueKai, the Seattle-based developer of an online consumer data exchange for marketers, ad networks and publishers, announced on Tuesday that it has raised a new $10.5 million funding round, led by Battery Ventures.

Previous investor Redpoint Ventures also participated in the round, which was the company's second.

BlueKai partners with data sellers to aggregate anonymous shopping and research behaviors across the Internet.

The data is then auctioned to help buyers improve their online ad targeting campaigns.

Related Links:
http://www.bluekai.com/press/20081216.html